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08.09.2021

Statista执行董事会新狗万官网狗万官方网站成员:Arne Wolter接任首席销售和营销官。。。

Arne Wolter joins Statista with a clear vision: "My new role allows me to be a part of the rapid growth of Statista. I am deeply impressed by what my new team has achieved and am very much looking forward to working with them! As soon as it is possible again, I will drop by all offices worldwide to meet my new colleagues in person."

About Statista
Founded in Germany in 2007, Statista employs around 1,100 people across four continents in 13 locations. Statista is a leading data and business intelligence platform and provides international market and consumer studies. The "Data as a Service" business model is unique in this form; there are no direct competitors on the market.

" class="pressPanel__text margin-bottom-20 margin-horizontal-30 margin-horizontal-s-15">汉堡,2021年9月8日——截至2021年9月1日,阿恩·沃尔特担任Statista的首席销售和营销官。在此职位上,他将领导全球客户业务。阿恩。。。狗万官网狗万官方网站

11.08.2021

英超球迷在新赛季开始前有他们的发言权

Hamburg, August 11, 2021 – Statista teamed up with SPORTFIVE to create the European Football Benchmark, surveying more than 18,700 fans across the world, including nearly 2,600 UK Premier League fans. As one of the largest studies of its kind, the EFB provides a close look at football’s most central topics such as COVID-19, VAR, social media and discrimination.

Liverpool most liked, Manchester United the most polarizing club, and Leicester City crash the “Big Six”
Premier League fans in the UK rate Liverpool over their old rivals Manchester United as the most liked and loved club in the Premier League with 55% compared to 53%. However, Manchester United despite limited success over the last few seasons are the most polarizing club for UK fans. Rating them as the most loved (23%) and hated (15%) at the same time. Along with Chelsea, Manchester United are also the most disliked overall, both seeing 30% of fans saying they either disliked or hated each club. Leicester's fairytale league win in 2016 and FA cup in 2021 has seen them crash the big six at Tottenham's expense in terms of likability scoring 38% and 30% respectively.

 
 

UK Fans hopeful VAR rule changes make an impact
The announcement of changes to the VAR system for the Premier League 2021/22 season will have been music to many UK fans’ ears: only 14% of UK premier league fans believe the implementation of VAR has gone to plan. Thus, only 27% of UK fans thought the game to be fairer. Before this announcement was made most fans stated they were either unsure (31%) or against (20%) VAR.

Clubs should stand up for progressive causes, but these must be framed as values not politics
There is a fine balance when trying to do the right thing in football. Clubs must not shy away from standing up for progressive values, a majority (56%) of UK Premier League fans say. They want to see clubs take a stronger stance on issues such as discrimination. However, particularly among the older generation, fans do not want to see clubs conflate these values with political ideologies. To fans responsibility lies with social media companies as well. 44% of UK football fans do not think social media companies are doing enough to tackle discrimination in football.

Methodology: Statista surveyed over 18,700 fans from across Europe, China and the U.S. in May 2021 to examine opinions on the Big Five European leagues and football more generally. The study was conducted as part of the Statista Global Consumer Survey via an online access panel. 2,574 Premier League Fans from the UK where surveyed.

If you like more information or more international data, feel free to reach out to us.
All teams ranked by like/love:
 
Team Love them Like them Total 
 Liverpool 22% 23% 45%
Manchester United 23% 20% 43%
Arsenal 17% 22% 39%
Leicester City 7% 31% 38%
Manchester City 12% 25% 37%
Chelsea 13% 23% 36%
Tottenham Hotspur 9% 21% 30%
Aston Villa 5% 23% 28%
Leeds United 6% 22% 28%
Newcastle United 7% 18% 25%
Everton 5% 19% 24%
West Ham United 5% 18% 23%
Wolverhampton Wanderers 5% 17% 22%
Brighton & Hove Albion 4% 18% 22%
Southampton 4% 18% 22%
Burnley 4% 17% 21%
Crystal Palace 4% 17% 21%
Fulham 4% 16% 20%
Brentford 3% 16% 19%
Norwich City 3% 16% 19%
Sheffield United 3% 15% 18%
West Bromwich Albion 4% 13% 17%
Watford 3% 13% 16%
All teams ranked by dislike/hate:
 
Team Hate them Dislike them Total
Manchester United 15% 15% 30%
Chelsea 10% 20% 30%
Manchester City 11% 16% 27%
Tottenham Hotspur 9% 15% 24%
Liverpool 12% 11% 23%
Arsenal 7% 15% 22%
Leeds United 6% 14% 20%
Everton 5% 14% 19%
West Ham United 5% 12% 17%
Newcastle United 4% 12% 16%
Watford 4% 11% 15%
Burnley 3% 11% 14%
Crystal Palace 3% 11% 14%
Fulham 3% 11% 14%
Sheffield United 4% 10% 14%
West Bromwich Albion 4% 10% 14%
Aston Villa 3% 10% 13%
Norwich City 4% 9% 13%
Wolverhampton Wanderers 3% 9% 12%
Brighton & Hove Albion 3% 9% 12%
Southampton 4% 8% 12%
Leicester City 3% 8% 11%
Brentford 3% 8% 11%
 
About Statista 
The Data powerhouse was founded in Germany in 2007 and has about 1,000 employees at twelve office locations on four continents. Statista is a leading data and business intelligence portal which conducts international market and consumer studies as well as surveys. The business model "data as a service" is unique with no direct competitors in the market.
" class="pressPanel__text margin-bottom-20 margin-horizontal-30 margin-horizontal-s-15">汉堡,2021年8月11日- Statista与SPO狗万官网狗万官方网站RTFIVE合作,创建了欧洲足球基准,调查了世界各地的1.87万多名球迷,包括近……

13.08.2020

狗万官网狗万官方网站Statista的《2020年国际内容营销趋势研究》

International Content Marketing Trend Study 2020. The report focuses on content marketing strategies of businesses around the world, giving a global view on content formats and channels, as well as trends and challenges. It helps to understand how the different global regions approach content marketing as well as what KPIs really matter to companies. While the APAC Region is more experimental overall, the EMEA respondents kept their strategies close to established best practices. 

Overall, the report has found that around 3 in 4 companies see their content marketing strategy as successful, while about 8 out of 10 companies readjust their content marketing strategy at least once per year. When looking at channels, almost three quarters of all companies (B2B and B2C alike) would like to use videos in the future. Instagram, while being used by half of B2B respondents, remains a firm favourite with B2C companies at 78%. Personalized content is considered crucial in both B2C and B2B fields, while augmented and virtual reality still trail behind in importance to content marketeers. 

Statista asked a total of 963 participants via an online survey in March 2020. The report is based upon a Statista survey of the Content Marketing strategies of businesses from around the world.

You can download the report here. If you need further information, please reach out to us at press@statista.com.

About Statista
The Data powerhouse was founded in Germany in 2007 and has about 900 employees at twelve office locations on four continents. Statista is a leading data and business intelligence portal which conducts international market and consumer studies as well as surveys. The business model "data as a service" is unique with no direct competitors in the market.

" class="pressPanel__text margin-bottom-20 margin-horizontal-30 margin-horizontal-s-15">汉堡,2020年8月13日-Statista自豪地宣布狗万官网狗万官方网站《2020年国际内容营销趋势研究》。该报告侧重于全球企业的内容营销战略,。。。

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